• 52 Weeks Challenge,  Challenges,  Selling Handmade

    Introducing a new product line

    I walked my fingers through my wool yarn the other day, touching and rearranging the skeins, admiring their colors. In reality, I was pondering the idea of introducing a new line of products in JN Originals, my shop on Etsy which features crocheted and felted items. Whether you’re a small shop owner like me or have a large business that reaches into every household across the nation, I suspect that all sellers go through some sort of “research and development” phase—more than one phase, to be sure, since the marketplace is fickle. What’s “in” one year is “out” the next. The super-long, fuzzy “eyelash yarn” scarves of four years ago,…