Four-and-a-half years ago, when I first became an Etsy seller, it felt like everyone was talking about Moo cards—miniature rectangles of thick, slick, premium quality card stock that you can use as gift tags, price tags, design labels or mini business cards. What is different about Moo cards from standard business cards is the quality of the card stock and printing, and the ways in which you can customize your order without having to pay extra fees. The cards are so different from standard business cards that they are attention-getters. I have a few left from my first order; you can see one below.
Moo cards actually come in two different sizes, miniature rectangles measuring 2-3/4 inches x 1-1/8 inches, and standard-sized business cards. Upload your own photos, pull your images from Etsy or a social network like Facebook or Flicker, or select readymade images or designs from the Moo site. You have the option of printing on one or both sides, with a photo on one side and text on the other, or text on both sides.
You can upload as many photos as you wish (or pull your photos from your Web site or Etsy shop), and divide them up into equal batches of different cards all in the same order. For example, over the weekend I ordered 100 free mini Moo cards (see special offer at the bottom of this post) and uploaded five photos, requesting 20 of each one. Zoom in on an image, or zoom out—it’s your choice. You can also change the orientation of each card from portrait to landscape on a card-by-card basis.
Don’t limit yourself to using Moo cards only as business cards. Instead, consider these options:
- Print a thank you message on one side and attach it to your wrapped package.
- Use Moo cards as garment care or size labels.
- Use a Moo card as a discount coupon; print a discount code along with your shop address on it.
- Offer your buyer the option of a mini gift card if the item is intended as a gift.
- If you have a special message or cause that’s part of your shop identity, print it on the cards and attach them to packaging.
- Visit Moo’s Inspiration Gallery to come up with more ideas about how to use their products.
Right now Etsy has partnered with Moo for a special deal where you can get either 100 mini Moo cards or 50 full-sized cards for the price of shipping. To learn more, just click on FREE Etsy MiniCards from MOO, and place your order. If you are not an Etsy seller, but have never ordered from Moo, you can get a special 10% discount on your first order by clicking on 10% OFF 1ST ORDER.
Right now I’m eagerly waiting for my free 100 mini-cards to arrive; I hope you’ll take advantage of this offer, too.
© 2012 Judy Nolan. All rights reserved.