• Selling Handmade

    Personalizing the selling experience

    When my husband and I returned from a trip to Chicago last night, where we were visiting our son, an order for one of my handmade gratitude journals was waiting for me. The buyer purchased one of these mini books as a gift, and asked me if I could include a note card with a personalized message. Although this is not a service I have ever offered, it was an easy request to fulfill. Why, I asked myself, couldn’t I offer this as a standard (and free) courtesy to all of my customers? The next thing I knew, I began exploring my mostly unused commercial clip art collection for images…