• Selling Handmade

    Manage your social networks, not the other way around

    In both the last post, Taking time to make time, and Finding time to create, I have focused on how precious time is for the things we find important. Obviously, different things are important to people for different reasons. In a marketing context, however, there are only so many hours in the day. If you are selling a product or products (as I do when I sell handmade goods online), it is critical for you to make good decisions about where to concentrate your time and energy. If you don’t, you will achieve neither your creative nor your marketing goals.  You just can’t do it all, at least not well.…