• Selling Handmade

    How to target new customers with gift product development

    Whether you sell online or at physical venues such as a craft fair, gift boutique or open house, it’s important to know who your customer is. If you look at my books and journals in MisterPenQuin, what strikes you almost immediately is that the vast majority of books and journals are probably for women and girls, especially with a flower affixed to the cover. “So so cute!! Great gift for a pre-teen!” reads a comment from one of my buyers in regard to the book below. I’m pretty sure the address book was gifted to a girl, not a boy. According to a recent article in Etsy’s Seller Handbook, How…